Fifield, Paul <br/><br/>
Strategic marketing management 1997-98 :  Planning and control, analysis and decision / 
Paul Fifield and Colin Gilligan. 
 - Oxford :  Butterworth-Heinemann,  1997. 
 - CIM workbook series .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750635819 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Chartered Institute of Marketing
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management--Marketing -- Management<br/>Marketing -- Management -- Case studies--Marketing -- Management -- Case studies--Marketing -- Management -- Case studies<br/>Strategic planning -- Periodicals--Strategic planning -- Periodicals<br/>Decision-making -- Case studies--Decision-making -- Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Fif 1997