Journal of Marketing Management - Helensburgh Westburn Publishers Limited - Bi-monthly - Vol. 14, No. 4, 1998 - Vol. 15, No. 8, 1999 Exists both in print and electronic This journal is concernd with all aspects of the management of marketing and is intended to provide a forum for the exchange of latest ideas and best practices in the field of marketing. ISSN: 0267-257X Subjects--Topical Terms: Marketing LC Class. No.: HF5415.13