Dunn, S. Watson (Samuel Watson), 1918- Dunn, S. Watson (Samuel Watson), 1918-
International handbook of advertising.
- New York, McGraw-Hill [1963, c1964]
- McGraw-Hill series in international development .
Includes bibliographical references.
63013136 //r84
Advertising -- Handbooks, manuals, etc.--Advertising -- Handbooks, manuals, etc.
United States -- Commerce.--United States -- Commerce.
HF5827 / .D8
659.1