Harris, Ralph.

Advertising and the public / [by] Ralph Harris and Arthur Seldon. - [London] : Published for the Institute of Economic Affairs by A. Deutsch, [1962]

"This book and its companion volume Advertising in action have grown out of an earlier work, Advertisng in a free society, which was written in 1958." Published for the Institute of Economic Affairs.

Includes bibliographical references.

63003265


Advertising -- Handbooks, manuals, etc.--Advertising -- Handbooks, manuals, etc.