Advertising and the public /
[by] Ralph Harris and Arthur Seldon.
- [London] : Published for the Institute of Economic Affairs by A. Deutsch, [1962]
"This book and its companion volume Advertising in action have grown out of an earlier work, Advertisng in a free society, which was written in 1958." Published for the Institute of Economic Affairs.
Includes bibliographical references.
63003265
Advertising -- Handbooks, manuals, etc.--Advertising -- Handbooks, manuals, etc.