Tarpey, Lawrence X. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 
 - Rev. ed. 
 - Plano, Tex. :  Business Publications,  1982. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0256027129 (pbk.) 
<br/><br/><label>LCCN: </label>81067966 //r853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.--Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P39 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8