McIver, Colin, 1914-  McIver, Colin, 1914- <br/><br/>
Marketing. 

 - 2nd ed. rev. and ed. / by Gordon C. Wilson.  2nd ed. rev. and ed. / by Gordon C. Wilson. 
 - London :  Business Publications,  [1966] 
<br/><br/> Published on behalf of the Institute of Practitioners in Advertising. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.