Holloway, Robert J.

The environment of marketing management; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock. - 3d ed. - New York, Wiley [1974] - The Wiley marketing series .

Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.

Includes bibliographical references.

047140716X

73018322 //r91


Marketing.
Consumers.

HF5415 / .H742 1974

658.8/008