Hoyer, Wayne D.
Consumer behaviour /
Wayne D. Hoyer and Deborah J. Maclnnis.
- Boston : Houghton Mifflin, 2000.
Includes bibliographical references and index
0618013261
74112751 //r88
Consumer behavior.
Motivation research (Marketing)
Consumption
Hf5415.34 / HOY 2000
658.83