Hoyer, Wayne D.

Consumer behaviour / Wayne D. Hoyer and Deborah J. Maclnnis. - Boston : Houghton Mifflin, 2000.

Includes bibliographical references and index

0618013261

74112751 //r88


Consumer behavior.
Motivation research (Marketing)
Consumption

Hf5415.34 / HOY 2000

658.83