Rogers, Everett M.
Communication of innovations; a cross-cultural approach
[by] Everett M. Rogers with F. Floyd Shoemaker.
- 2d ed.
- New York, Free Press [1971]
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
Bibliography: p. 387-466.
78122276 //r84
Social change -- Cross-cultural studies.--Social change -- Cross-cultural studies.
Technological innovations -- Social aspects.--Technological innovations -- Social aspects.
Diffusion of innovations.
HM101 / .R57 1971
301.2/42