Rogers, Everett M.

Communication of innovations; a cross-cultural approach [by] Everett M. Rogers with F. Floyd Shoemaker. - 2d ed. - New York, Free Press [1971]

First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.

Bibliography: p. 387-466.

78122276 //r84


Social change -- Cross-cultural studies.--Social change -- Cross-cultural studies.
Technological innovations -- Social aspects.--Technological innovations -- Social aspects.
Diffusion of innovations.

HM101 / .R57 1971

301.2/42