Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective 
/George E. Belch and Michael A. Belch 
 - 5th ed. 
 - Boston:  McGraw-Hill,  2001. 
 - McGraw-Hill Higher Education .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing