Kotler, Philip. <br/><br/>
Marketing management/ 
Philip Kotler and Kevin Keller. 
 - 12th ed. 
 - Upper Saddle River, New Jersey:  Pearson Prentice Hall,  2006. 
 - xxxix, 729p.  ill. 
<br/><br/>Includes Bibliographical References. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF 5415 KOT 2006