Journal of Consumer Research - JSTOR - Six Times A Year - Vol. 1, No. 1, 1974 - Vol. 41, No. 6, 2015

The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.

00935301


Business, Business & Economics, Marketing & Advertising

https://www.jstor.org/journal/jconsrese