Aaker, David A.

Consumerism : search for the consumer interest / edited by David A. Aaker & George S. Day. - 3d ed. - New York : Free Press, c1978.

Includes bibliographical references and index.

a13.1..1.11 a13.2..1.10

77083163


Consumer protection -- United States.--Consumer protection -- United States.

HC110.C63 / A6 1978

381/.3