Kotler, Philip. <br/><br/>
Social marketing :    changing behaviors for good /  
Nancy R. Lee and Philip Kotler. 
 - 5th ed. 
 - Los Angeles :    SAGE,    2016. 
 - xv, 567p. :    ill. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781452292144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF 5414 KOT 2016