Buskirk, Richard Hobart, 1927-  Buskirk, Richard Hobart, 1927- <br/><br/>
Principles of marketing :  the management view. 

 - New York :  Holt, Rinehart & Winston,  [1964] 
<br/><br/> First published in 1961. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.