Van Minden, Jack J. R.
Dictionary of marketing research /
Jack J.R. van Minden.
- Chicago : St. James Press, c1987.
0912289570
88140119
Marketing research -- Dictionaries.--Marketing research -- Dictionaries.
Marketing -- Dictionaries.--Marketing -- Dictionaries.
HF5415.2 / .V35 1987
658.8/3/0321