Abell, Derek F., 1938- Abell, Derek F., 1938-
Strategic market planning : problems and analytical approaches /
Derek F. Abell, John S. Hammond.
- Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Includes bibliographical references and index.
79012073 //r84
Marketing -- Management.--Marketing -- Management.
Marketing -- Management -- Case studies.--Marketing -- Management -- Case studies.--Marketing -- Management -- Case studies.
HF5415.13 / .A24
658.8