Abell, Derek F., 1938- Abell, Derek F., 1938-

Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall, c1979.

Includes bibliographical references and index.



79012073 //r84


Marketing -- Management.--Marketing -- Management.
Marketing -- Management -- Case studies.--Marketing -- Management -- Case studies.--Marketing -- Management -- Case studies.

HF5415.13 / .A24

658.8