Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride, O. C. Ferrell. 
 - Boston :  Houghton Mifflin,  c1977. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>039524529X 
<br/><br/><label>LCCN: </label>76010892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 
<br/><br/><label>Dewey Class. No.: </label>658.8