Piercy, Nigel.

Marketing organisation : an analysis of information processing, power, and politics / Nigel Piercy. - London ; Boston : London ; Boston : Allen & Unwin, 1985.

Includes index.

Bibliography: p. [214]-229.



84024401


Marketing -- Management.--Marketing -- Management.

HF5415.13 / .P543 1985

658.8/02