Giles, G. B. (George Bernard) <br/><br/>
Marketing / 
G.B. Giles. 
 - 4th ed. 
 - Plymouth [England] : Philadelphia :  Plymouth [England] : Philadelphia :  Macdonald and Evans ; Distributed exclusively by International Ideas,  Macdonald and Evans ; Distributed exclusively by International Ideas,  c1983. 
 - M. & E. handbook series .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 223-224. 
<br/><br/><label>ISBN: </label>0712128042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.--Marketing -- Management.<br/>Marketing.