Cox, Reavis, 1900-  Cox, Reavis, 1900- <br/><br/>
Theory in marketing:  second series / 
edited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Association. 
 - Homewood, IL :  R.D. Irwin,  1964. 
<br/><br/> Prepared under the sponsorship of the American Marketing Association. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>64021023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6917