Marketing and the behavioral sciences. 

 - Boston :  Allyn and Bacon,  1963. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>63013000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Psychological aspects.--Marketing -- Psychological aspects.<br/>Consumers -- Psychology.--Consumers -- Psychology.