Baker, Micheal J. <br/><br/>
Marketing :  an introductory text / 
Micheal J. Baker. 
 - 4th ed. 
 - [London] :  MacMillan Education,  [1985] 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0333391004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.