Saudi Arabia, keys to business success /
edited by Kevin Corcoran.
- London ; New York : London ; New York : McGraw-Hill, c1981.
Includes index.
Bibliography: p. 219-220.
Foreword / Mahlon Apgar IV -- Understanding the business environment / Kevin Corcoran -- Developing marketing strategies / Kevin Corcoran -- Working within the Saudi legal system / William Morrison -- Dealing with the financial environment / Kevin Corcoran -- Contract financing in Saudi Arabia / James Nelson -- Managing major construction projects / F.D.M. Thomas -- Selecting and managing senior expatriate personnel / John G. McCarthy, Jr. -- Recruiting and supervising the workforce / Kevin McArdell -- Distributing consumer products in the kingdom / Sandy French -- Successful advertising and promotion / Barry Graham.
L.15.00 (est.)
81008306 //r91
Saudi Arabia -- Commerce.--Saudi Arabia -- Commerce. Saudi Arabia -- Economic conditions.--Saudi Arabia -- Economic conditions. Saudi Arabia -- Commercial policy.--Saudi Arabia -- Commercial policy.