Shefrin, Hersh <br/><br/>
Beyond greed and fear :  understanding behavioral finance and the psychology of investing/ 
byHersh Shefrin 
 - Oxford University Press : London, 2003. 
<br/><br/><label>ISBN: </label>9780199832996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics and Finance<br/>Financial Economics
<br/><br/><label>LC Class. No.: </label>http://www.oxfordscholarship.com/view/10.1093/0195161211.001.0001/acprof-9780195161212?rskey=60IRqj&result=35