Masterson, Rosalind <br/><br/>
Marketing:   an introduction/ 
Rosalind Materson and David Pickton 
 - 3rd ed. 
 - Los Angeles:   Sage,   2014. 
 - xix, 582p. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781849205719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 MAS 2014