Kotler, Philip <br/><br/>
Principles of Marketing/   Philip Kotler, Gary Armstrong and Anders Parment 

 - 13th ed. 
 - Harlow:   Pearson,  2012 
 - xviii,493p.:  ill. 
<br/><br/>Includes Bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273735960 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing- Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 KOT 2012