Bellenger, Danny N.
Retailing Basics.
- Texas : University, 1983.
Presents definition of retailing and familiarises students with major institutions, the history of their development and economic significance.
Economic Theory.
Economic planning -- Economic policy -- Selling -- Sales promotion/.--Economic planning -- Economic policy -- Selling -- Sales promotion/.--Economic planning -- Economic policy -- Selling -- Sales promotion/.--Economic planning -- Economic policy -- Selling -- Sales promotion/.