Bellenger, Danny N.

Retailing Basics. - Texas : University, 1983.

Presents definition of retailing and familiarises students with major institutions, the history of their development and economic significance.


Economic Theory.
Economic planning -- Economic policy -- Selling -- Sales promotion/.--Economic planning -- Economic policy -- Selling -- Sales promotion/.--Economic planning -- Economic policy -- Selling -- Sales promotion/.--Economic planning -- Economic policy -- Selling -- Sales promotion/.