Pieterse, Jan Nederveen. <br/><br/>
Globalization as hybridization. 

 - The Hague :  Institute of Social Studies,  1993. 
<br/><br/> The author argues that globalization is becoming more uniform and standaidized, through a technological, commercial and cultural synchronization eminating from the West, and that it is tied up with modernity. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultural Pluralism.<br/>Cultural change -- Cultural development -- Cultural integration/.--Cultural change -- Cultural development -- Cultural integration/.--Cultural change -- Cultural development -- Cultural integration/.