Kinnucan, Henry W. <br/><br/>
Seasonability in long-run advertising elasticities for fluid milk: An application of smoothness priors. 

 - New York :  Cornell University,  1981. 
<br/><br/> The paper explores further the performance of the smoothness estimator. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dairy products.<br/>Milk -- Advertising.--Milk -- Advertising.