Liu, Donald. <br/><br/>
The economic implications of the U.S. generic dairy advertising program: An industry model approach. 

 - New York :  Cornell University,  1989. 
<br/><br/> The purpose of this paper was to examine the impact of U.S. generic dairy advertising in milk price and milk volume at the retail, whosale and farm level in the dairy sector. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dairy Industry.<br/>Dairy industry -- Dairy productsMilk processing.--Dairy industry -- Dairy productsMilk processing.