Kaiser, Harry M; Roberte, C.J. <br/><br/>
Impact of generic fluid milk advertising on whole lowfat and skim milk demand. 

 - New York :  NICPRE,  1995. 
<br/><br/> The study determines whether there is a statistical difference in sales responsiveness to advertising among whole lowfat and skim milk consumers. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Milk.<br/>Advertising -- Milk.--Advertising -- Milk.