Johnson, Gerry

Exploring strategy / Gerry Johnson, Lancaster University Management School; Richard Whittington, Said Business school, University of Oxford; Kevan Scholes, Sheffield Business School and with assistance of Steve Pyle. - Ninth edition. - Harlow : Pearson Education Ltd, 2014. - xxiv, 773 pages : illustrations.

Includes bibliographical references and index.

978027373202


Business planning
Strategic planning
Business planning--Case studies

HD 30.28 / JOH 2011