Exploring strategy /
Gerry Johnson, Lancaster University Management School; Richard Whittington, Said Business school, University of Oxford; Kevan Scholes, Sheffield Business School and with assistance of Steve Pyle.
- Ninth edition.
- Harlow : Pearson Education Ltd, 2014.
- xxiv, 773 pages : illustrations.
Includes bibliographical references and index.
978027373202
Business planning Strategic planning Business planning--Case studies