Shawa, Nelson Effects of customer retention strategies on organisational performance: the case of First National Bank Zambia / Nelson Shawa - Lusaka : The University of Zambia, 2025. - xiii, 82 pages: illustrations. Includes bibliographical references. Subjects--Topical Terms: Business enterprises--Finance Business--Data processing-- Economic policy --Information technology --Management Marketing. Employees--Recruiting--Employee retention--Personnel management--Manpower planning--Business &Economics / Management.