Keith, Lyman A; Gubellini, Carlo E.

Introduction to business enterprise. - New York : McGraw-Hill Book Co., 1962.

Gives a general background to the elements and characteristics of business, by surveying the structure of business, its principal activities, and its typical problems. The text gives students a broad understanding of the nature ofthe business world and a preliminary idea of the various areas of business specialisation.


Business Management.
Business economics -- Enterprises -- Enterpreneurs.--Business economics -- Enterprises -- Enterpreneurs.--Business economics -- Enterprises -- Enterpreneurs.