Mayiya, Banji Muleya A study of the effectiveness of the marketing strategies used by the medical scheme service providers in Zambia : a case of Medlink services limited / Banji Muleya Mayiya. - Lusaka: The University of Zambia, 2022. - xv, 68 pages: illustrations. Includes bibliographical references. Subjects--Topical Terms: MarketingMarketing strategiesStrategic planning