Mushili, Bruce <br/><br/>
Assessing the influence of packaging attributes on consumer buying behaviour :  a case study of selected liquid milk producers / 
Bruce Mushili. 
 - Lusaka:  The University of Zambia,  2024. 
 - xv, 79 pages:  illustrations. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging--Economic aspects<br/>Packaging attributes<br/>Brand choice--Milk products