Chicha, Mark <br/><br/>
Factors influencing the adoption of e-marketing as a mode of marketing by SMEs in Zambia :   a case of SMEs in the tourism industry / 
Mark Chicha. 
 - Lusaka:  The University of Zambia,  2024. 
 - xv, 94 pages:  illustrations. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-marketing--SMEs<br/>E-marketing--adoption<br/>Electronic marketing--Adoption