Positioning strategies in business markets 

 - Emerald 
 - Yearly 
 - Vol. 15 No. 6,2000 
<br/><br/> Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies 
<br/><br/><label>ISSN: </label>0885-8624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>China--Poland
<br/><br/><label>LC Class. No.: </label>https://www.emerald.com/insight/content/doi/10.1108/08858620010349501/full/html