de Mooij, Marieke <br/><br/>
Global marketing & advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - Fifth edition. 
 - London :  SAGE,  2019. 
 - xx, 488 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781544318141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-Cultural Studies.<br/>Advertising--Cross-Cultural Studies.<br/>Consumer habehavior--Cross-Cultural Studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.127  / MOO 2019