Key marketing metrics :  the 50+ metrics every manager needs to know / 
Neil T. Bendle; Paul W. Farris; Phillip E. Pfeifer [and 1 more]. 
 - Third edition. 
 - Harlow, England :  Pearson,  2021. 
 - xiv, 478 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292360867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / KEY 2021