Mooij, Marieke de. <br/><br/>
Global marketing and advertising :    understanding cultural paradoxes / 
Marieke de Mooij. 
 - 6th edition. 
 - London :  SAGE Publications Ltd,  2022. 
 - xxi, 504 pages :  illustrations. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781529732504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Traget marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.127  / MOO 2022.