Nunan, daniel <br/><br/>
marketing research: applied insight / 
Daniel Nunan, David F Birks and Naresh K Malhotra. 
 - Sixth edition. 
 - Harlow :  Pearson Education Limited,  2020. 
 - xvii, 951 pages :  illustrations. 
<br/><br/>Include index. 
<br/><br/><label>ISBN: </label>9781292308722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research --methodology
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / NUN 2020