Belemu, Ephraim Kaang'andu

The shifting role of the destination marketing organisation (DMO) in Zambia : a shareholder perspective / Ephraim Kaang'andu Belemu. - Lusaka : The University of Zambia, 2023. - xviii, 332 pages : illustrations.

Includes bibliographical references


Destination marketing organisation.
Destination marketing.
Tourism--Zambia.
Destination marketing Services.
Tourism--Marketing.