Fill, Chris. <br/><br/>
Marketing communications :   discovery, creation and conversations / 
Chris Fill and Sarah Turnbull. 
 - Seventh edition. 
 - Harlow :  Pearson Education Limited,  2016. 
 - xxxvi, 724 pages :  illustrations. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292092614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / FIL 2016.