Chaffey, Dave.
Digital marketing /
Dave Chaffey and Fiona Ellis-Chadwick.
- Eighth edition.
- Harlow : Pearson Education Limited, 2022.
- xxv, 534 pages : illustrations.
Includes bibliographical references and index.
9781292400969
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
HF 5415.1265 / CHA 2022.