Chaffey, Dave.

Digital marketing / Dave Chaffey and Fiona Ellis-Chadwick. - Eighth edition. - Harlow : Pearson Education Limited, 2022. - xxv, 534 pages : illustrations.

Includes bibliographical references and index.

9781292400969


Internet marketing.
Social media.
Strategic planning.
Marketing--Management.

HF 5415.1265 / CHA 2022.