De Pelsmacker, Patrick. <br/><br/>
Marketing communications :   a European perspective / 
Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh. 
 - Fifth edition. 
 - Harlow :  Pearson Education Limited,  2013. 
 - xxi, 615 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273773221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / DEP 2013.