Rosenbaum - Elliott, Richard. <br/><br/>
Strategic brand management / 
Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. 
 - 4th edition.  
 - Oxford :  Oxford University Press,  2018. 
 - xi, 354 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198797807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / ROS 2018