Palmer, Adrian <br/><br/>
Principles of services marketing/  print 
Adrian Palmer 
 - London;  McGraw-Hill  1994 
 - xv,345p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0077077466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management<br/>Service industries-Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13PAL 1994