Mercer, David <br/><br/>
Marketing 
David, Mercer 
 - 2nd ed. 
 - London  Blackwell Publishers ltd.  1996 
 - xvi, 560p. 
<br/><br/>Includes Bibliographical references 
<br/><br/><label>ISBN: </label>0631196382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5414 MER 1996